Core Courses

• COR1-GB.2103Strategy I (1.5)
  Course Description:
  
  This course provides students with the concepts and tools required to devise business strategies to gain competitive advantage at the product market level. It also shows how to apply the rules of competitive advantage to a range of economic markets in the United States and globally where the business environment is increasingly turbulent. The course explains how to formulate a business strategy, how to analyze competitive markets and how to define each firm's strategic situation. It focuses on how to create superior value for customers and capture enough value to create increasing profit for your firm. Students learn how successful firms develop superior resources products operations human competencies, organizational teams, procurement technology finances and business alliances to gain and sustain competitive advantage in a dynamic economic environment.

  Schedule for COR1-GB.2103

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	In-Person	--Alternate Schedule-- TR 6:00 pm - 9:00 pm Su 9:00 am - 4:00 pm Su 9:00 am - 12:00 pm	01/04-01/11 01/07-01/07 01/14-01/14	Cattani,G		2015
  W2	Online	--Alternate Schedule-- TR 7:00 pm - 9:00 pm (O) Su 11:00 am - 4:00 pm (O) Su 11:00 am - 1:00 pm (O)	01/04-01/11 01/07-01/07 01/14-01/14	Fang,C	Online; This class will have additional asynchronous work each week.	2016
  W3	Online	--Alternate Schedule-- MW 7:00 pm - 9:00 pm (O) Sa 11:00 am - 4:00 pm (O) Sa 11:00 am - 1:00 pm (O)	01/03-01/10 01/06-01/06 01/13-01/13	Cattani,G	Online; This class will have additional asynchronous work each week.	2243

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  • Equivalencies
  Equivalencies:
  
  COR1-GB.1101 Business Strategy

• COR1-GB.2104Strategy II (1.5)
  Course Description:
  
  In this course students learn how to develop skills needed to manage the multibusiness enterprise for the creation of corporate advantage To create value through corporate strategy managers must command a number of critical competencies They must be able to create a vision that targets multiple businesses objectives including achieving sustainable corporate growth in profits This course requires integrating skills at developing and deploying corporate resources and capabilities to apply analytical tools and perspectives to changing industries and multibusiness markets and to design organizational structures systems and process that achieve shortterm and longterm corporate strength and profit growth Students learn how to manage the interpersonal dynamics of strategy decision making and how to communicate effectively their visions ands strategies to internal and external stakeholders of the corporation A considerable part of corporate strategy today focuses on managing merger integration Alliances internal growth and global networks which involves increasing cooption and creating various combinations of both multiple business collaborations to expand new markets and also pursuing simultaneous competitive goals to ensure the survival and growth of the firm

  Schedule for COR1-GB.2104

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	In-Person	--Alternate Schedule-- MW 6:00 pm - 9:00 pm Sa 9:00 am - 4:00 pm Sa 9:00 am - 12:00 pm	01/17-01/24 01/20-01/20 01/27-01/27	Min,W		2017
  W2	Online	--Alternate Schedule-- MW 7:00 pm - 9:00 pm (O) Sa 11:00 am - 4:00 pm (O) Sa 11:00 am - 1:00 pm (O)	01/17-01/24 01/20-01/20 01/27-01/27	Porac,J	Online; This class will have additional asynchronous work each week.	2018
  W3	Online	--Alternate Schedule-- TR 7:00 pm - 9:00 pm (O) Su 11:00 am - 4:00 pm (O)	01/16-01/25 01/21-01/21	Porac,J	Online; This class will have additional asynchronous work each week.	2253

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  • Pre/Co-requisite
  • Equivalencies
  Pre/Corequisite:
  
  
  Full-time MBA & Part-time MBA Prerequisite: COR1-GB 2103.
  
  
  Equivalencies:
  
  COR1-GB.2101 Strategy
  
  COR1-GB.2301 Strategy
  
  COR1-GB.2111 Corporate Strategy

Economics

• ECON-GB.2148Public Policy and Business Strategy (1.5)
  Course Description:
  
  In most industries firms are either subject to direct regulation or under the eye of a competition policy watchdog Agreements with competitors mergers and acquisitions pricing distribution practices these and many other dimensions of firm strategy are potentially subject to the scrutiny of government authorities In addition to competition policy the governments role is also apparent in state aid eg subsidies to firms direct intervention inational champions eg golden shares and industrial policy eg government favoritism for a particular technology standard This course provides an introduction to the role and impact of public policy on market competition It takes the perspective of a firms manager and asks the twin questions a to what extent does government intervention limit a firms strategy and b how can firm strategy take advantage of government intervention The course will be based on case studies Several of these case studies correspond to actual litigation cases in the US and Europe After each case there will also be a brief lecture pointing to some general concepts One peculiar characteristic of most of the cases discussed in class is that there are two clearly distinguished and to some extent opposed approaches this is obviously true for litigation cases but not exclusively Grading will consists exclusively of class participation Specifically you will be asked to argue in favor or against a particular position in each of the cases discussed in class

  Schedule for ECON-GB.2148

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- MW 6:00 pm - 9:00 pm (O) Sa 9:00 am - 12:00 pm (O) Sa 9:00 am - 4:00 pm (O)	01/03-01/10 01/06-01/06 01/13-01/13	Cabral,L	Online	2114

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  • Specializations
  Specializations:
  
  Economics
  
  Healthcare
  
  Law & Business
  
  Strategy

• ECON-GB.2190Emerging Economies (1.5)
  Course Description:
  
  This course covers the economic development and market structure of various emerging economies. The course is designed to cover many of the most important emerging markets in the world. Asia, especially China and India, receives a strong focus given its size and pivotal role in the world economy. However, the markets of Latin America, Africa, Eastern Europe and the Middle East all receive coverage. Emerging markets are now responsible for the lion's share of world GDP growth. Success in them is critical for the strategies of multinational firms. Similarly, they are an important part of most investment portfolios. The course attempts to answer a number of important questions about these markets: What are the key challenges facing emerging markets today? What are the key drivers for economic growth in different countries? What is their future potential and how are they likely to evolve over the next few decades? How will demographic trends impact the attractiveness and growth prospects of these markets? What role does the government, especially the state-owned sector, play in their economies? More generally, how does politics impact markets, especially for foreign firms operating there? How do financial markets and corporate governance vary by country and what impact do they have on firm strategies? Why are conglomerates more common in emerging markets and what role do they play? How do consumer behavior and product markets vary by income and region?

  Schedule for ECON-GB.2190

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- MW 6:00 pm - 9:00 pm (O) Sa 9:00 am - 4:00 pm (O)	01/22-01/31 01/27-01/27	Foudy,J	Online	2094

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  ECON-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  ECON-GB.2195 Advanced Global Perspectives O
  
  ECON-GB.2338 Emerging Markets & Global Chal
  
  ECON-GB.2290 Emerging Economies
  Specializations:
  
  Economics
  
  Global Business
  
  Law & Business

Finance

• FINC-GB.2375Managing Climate, Cyber, Geopolitical, and Financial Risk (3)
  Course Description:
  
  Businesses and governments now face a growing and immediate array of nonfinancial risks, including climate-related, cyber and operational, and geopolitical risks. Precisely because these critical risks are hard to measure and analyze, firms are putting new resources – people and money– to work to anticipate, manage and mitigate them. To address cybersecurity risks, for example, JP Morgan alone has 3000 employees and spends $600 million annually. Firms are only starting to grapple with existential climate-related risks. And startups are mushrooming to provide assessments to businesses. This course will study these risks alongside financial risks. It will outline frameworks for measuring, assessing and analyzing them, and for actions needed to meet them. We will examine case studies of climate, cyber and geopolitical risks, including from current events. Finally, we will study whether and how the information in financial markets can both inform the assessment of these risks and potentially provide tools to transfer, insure against or hedge them.

  Schedule for FINC-GB.2375

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- Su 9:00 am - 4:00 pm (O) TR 6:00 pm - 9:00 pm (O)	01/16-02/04 01/16-02/04	Berner,R		11275

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  FINC-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  FINC-GB.2275 Managing Climate, Cyber, Geopo
  
  FINC-GB.6075 Managing Climate, Cyber, Geo
  
  FINC-GB.2175 Climate, Cyber, Geopolit Risk
  Specializations:
  
  Banking
  
  Corporate Finance
  
  FinTech
  
  Finance
  
  Financial Instruments & Markets
  
  Global Business
  
  Quantitative Finance
  
  Sustainable Business and Innovation

• FINC-GB.3173Venture Capital Financing (1.5)
  Course Description:
  
  This course provides institutional background and details necessary to deal with the venture capital and new issues markets Examines basic valuation issues appropriate capital structure the value of liquidity and the value of control Also considers the intangible aspects of entrepreneurship and venture capital forms of financing.

  Schedule for FINC-GB.3173

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- MW 7:00 pm - 9:00 pm (O) Sa 11:00 am - 4:00 pm (O) Sa 11:00 am - 1:00 pm (O)	01/03-01/10 01/06-01/06 01/13-01/13	Okun,G	Online; This class will have additional asynchronous work each week.	2331

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  Pre-req: Full-time MBA, COR1-GB 2311. Co-requisite: FINC-GB 2302.
  Pre-req: Focused MBA and COR1-GB 2222.
  Pre-req: Part-time MBA, (COR1-GB 2311). Co-requisite: (FINC-GB 2302).
  Not open to students with 24 or more FINC-GB units.
  
  
  Equivalencies:
  
  FINC-GB.3361 Entrepreneurial Finance
  
  FINC-GB.3373 New Venture Financing
  Specializations:
  
  Banking
  
  Corporate Finance
  
  Entrepreneurship and Innovation
  
  Finance
  
  Financial Instruments & Markets
  
  Quantitative Finance

• FINC-GB.3331Valuation (3)
  Course Description:
  
  This is a class about valuation. It starts by laying the foundations of value and pricing, but the bulk of the class is spent on applications, rather than theory. It is about valuing small businesses and big ones, simple businesses and complex ones, young firms, and those in distress. It is about valuing individual assets, as well as portfolios, and it looks at valuation from every conceivable perspective, as an investor, a trader, a business owner, or a manager. It is about valuation in all its many forms and by the end of this class, you should be able to value just about anything that has a value and price just about everything else. 

  Schedule for FINC-GB.3331

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online		01/16-02/04		Online	21214

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  • Pre/Co-requisite
  • Specializations
  Pre/Corequisite:
  
  
  Pre-req: Full-time MBA, COR1-GB 2311. Co-requisite: FINC-GB 2302.
  Pre-req: Focused MBA and COR1-GB 2222.
  Pre-req: Part-time MBA, (COR1-GB 2311). Co-requisite: (FINC-GB 2302).
  Not open to students with 24 or more FINC-GB units.
  
  
  Specializations:
  
  Banking
  
  Corporate Finance
  
  Finance
  
  Financial Instruments & Markets
  
  Quantitative Finance

Management Communication

• MCOM-GB.2105Business Communication (1.5)
  Course Description:
  
  This course supports your success as an effective communicator, innovator and business leader in an age that demands immediacy, authenticity, and transparency. Translating your ideas into successful initiatives requires a communication discipline with the capacity to connect with multiple audiences from diverse cultural, intellectual and professional backgrounds. Strategic Communication (formerly Business Communication) introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, and message construction and delivery. Written and oral presentation assignments derive from cases that focus on communication strategy. Students receive significant feedback and coaching to improve presentation and writing effectiveness. Students will also examine aligning an organization's message with its business strategy and stakeholder expectations to achieve and maintain a strong reputation.

  Schedule for MCOM-GB.2105

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	In-Person	--Alternate Schedule-- TR 6:00 pm - 9:00 pm Su 9:00 am - 4:00 pm Su 9:00 am - 12:00 pm	01/04-01/11 01/07-01/07 01/14-01/14	Shi,Y	Continuing students	2358
  W2	Online		01/03-01/13		Continuing students; Online	2359
  W3	Online	--Alternate Schedule-- MW 6:00 pm - 9:00 pm (O) Sa 9:00 am - 4:00 pm (O) Sa 9:00 am - 12:00 pm (O)	01/17-01/27 01/20-01/20 01/27-01/27	Stehlik,S	Continuing students; Online	2361

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  • Pre/Co-requisite
  • Equivalencies
  Pre/Corequisite:
  
  
  MCOM-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  COR1-GB.2105 Communication
  
  MCOM-GB.2100 Management Communication
  
  MCOM-GB.2136 Strategic Communication

Management and Organizational Behavior

• MGMT-GB.2159Collaboration, Conflict, and Negotiation (1.5)
  Course Description:
  
  Successful managers know how to collaborate with other people effectively and how to resolve conflicts constructively. The goal of this course is to teach students the fundamentals of managing collaboration and conflict in one-on-one and small group settings. Our objective is to enhance students' interpersonal skills at their jobs. Drawing from the latest findings in managerial psychology, we cover the fundamentals of effective negotiation, communication, and persuasion. Special topics include getting buy-in, coping with resistance, and building coalitions.

  Schedule for MGMT-GB.2159

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- MW 7:00 pm - 9:00 pm (O) Sa 11:00 am - 4:00 pm (O) Sa 10:00 am - 12:00 pm (O)	01/03-01/10 01/06-01/06 01/13-01/13	Freeman,S	Online; This class will have additional asynchronous work each week.	2124
  W2	Online	--Alternate Schedule-- MW 7:00 pm - 9:00 pm (O) Sa 11:00 am - 4:00 pm (O) Sa 10:00 am - 12:00 pm (O)	01/03-01/10 01/06-01/06 01/13-01/13	Kern,M	Online; This class will have additional asynchronous work each week.	2125
  W3	Online	--Alternate Schedule-- TR 7:00 pm - 9:00 pm (O) Su 11:00 am - 4:00 pm (O) Su 10:00 am - 12:00 pm (O)	01/04-01/11 01/07-01/07 01/14-01/14	Kern,M	Online; This class will have additional asynchronous work each week.	2126
  W4	In-Person	--Alternate Schedule-- TR 6:00 pm - 9:00 pm Su 9:00 am - 4:00 pm Su 9:00 am - 12:00 pm	01/04-01/11 01/07-01/07 01/14-01/14	Blader,S		2127
  W5	In-Person	--Alternate Schedule-- MW 6:00 pm - 9:00 pm Sa 9:00 am - 4:00 pm	01/22-01/31 01/27-01/27	Hewlin,J		2129
  W6	Online	--Alternate Schedule-- MW 7:00 pm - 9:00 pm (O) Sa 11:00 am - 4:00 pm (O) Sa 10:00 am - 12:00 pm (O)	01/17-01/24 01/20-01/20 01/27-01/27	Hur,J	Online; This class will have additional asynchronous work each week.	2130
  W7	In-Person	--Alternate Schedule-- TR 6:00 pm - 9:00 pm Su 9:00 am - 4:00 pm	01/16-01/25 01/21-01/21	Blader,S		2131
  W8	Online	--Alternate Schedule-- TR 7:00 pm - 9:00 pm (O) Su 11:00 am - 4:00 pm (O)	01/16-01/25 01/21-01/21	Hur,J	Online; This class will have additional asynchronous work each week.	2134

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  MGMT-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  MGMT-GB.2259 Collaboratn, Conflct & Negtn
  Specializations:
  
  Leadership and Change Management
  
  Management

• MGMT-GB.2327Managing the Growing Company (3)
  Course Description:
  
  This course exposes students to the unique challenges of managing the growth of small businesses. It concentrates on building the company issues rather than start-up issues, although some cases and lectures explore start-up as well. Included are studies of family businesses that have acute growth issues because of succession and family dynamics. It is designed for students interested in understanding the opportunities and problems involved in the management or operation of their own business; and it is also aimed at students considering employment in a small or midsized firm. The differences between small firms and large organizations, management needs, practices, and financial resources are examined.

  Schedule for MGMT-GB.2327

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- TR 7:00 pm - 9:00 pm (O) Su 11:00 am - 4:00 pm (O)	01/09-01/25 01/14-01/28	Okun,G	Online; This class will have additional asynchronous work each week.	2144

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  Prereq:Full-time MBA &(COR1-GB.1302 or COR1-GB.1102) or Co-req:Full-time MBA & COR1-GB.2104
  Prereq: Focused MBA & (COR1-GB 1102 or COR1-GB 2101)
  Prereq: Part-time MBA & (COR1-GB 1302 or CORE-GP 1020).
  Not open to students with more than 24 MGMT-GB units.
  
  
  Equivalencies:
  
  MGMT-GB.2127 Managing Growing Companie
  
  MGMT-GB.2227 Managing Growing Companies
  Specializations:
  
  Entrepreneurship and Innovation
  
  Healthcare
  
  Leadership and Change Management
  
  Management
  
  Strategy

• MGMT-GB.3155Technology Innovation Strategy (1.5)
  Course Description:
  
  The purpose of this course is to expose you to the dynamics of industries driven by technological innovation and to train you to think strategically about technological innovation. In this course we will tackle such questions as: How and why are dominant standards chosen in winner-take-all industries. How do firms choose among multiple attractive innovation projects? How do firms decide whether to go it alone or collaborate and how do firms develop an effective collaboration strategy? How do firms make the difficult choice between protecting their technologies with patents or copyrights versus rapidly disseminating them to build installed base and complementary goods? The course will be lecture, case, and discussion based. Like the industries we will study, the course will be fast-paced challenging and exciting.

  Schedule for MGMT-GB.3155

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- WR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O) TR 6:00 pm - 9:00 pm (O)	01/03-01/04 01/07-01/07 01/09-01/11	Prescott,B	Online	2152

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  MGMT-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  MGMT-GB.3255 Tech Innovation Strategy
  Specializations:
  
  Brand Management
  
  Entertainment, Media & Technology
  
  Entrepreneurship and Innovation
  
  Management
  
  Management of Technology & Operations
  
  Strategy
  
  Tech Product Management

• MGMT-GB.3165Power and Professional Influence (1.5)
  Course Description:
  
  This course is designed for individuals interested in learning more about the art and science of influence in organizations Many people are ambivalent if not disdainful of those who seek to wield power and influence at work but power and influence are key mechanisms by which things get done For those considering careers in management it is important to be able to diagnose situations as opportunities to exercise power and influence in order to form and implement new strategies In addition managers are usually on the receiving end of these processes An astute manager knows how to anticipate moves that others will make how to block or avoid them when they have undesirable consequences and how to help these moves succeed when their consequences are beneficial The course aims to provide you with 8220political intelligence8221 in a sense After taking this course you will be able to 1 diagnose the true distribution of power in organizations 2 identify strategies for building sources of power 3 develop techniques for influencing others and 4 understand the role of power in building cooperation and leading change in organizations These skills will be invaluable throughout your career

  Schedule for MGMT-GB.3165

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O)	01/16-01/25 01/21-01/21	Magee,J		23527

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  Prerequisites: Full-time MBA & COR1-GB 1302 or COR1-GB.1102.
  Prerequisites: Focused MBA & COR1-GB 1102.
  Prerequisites: Part-time MBA & COR1-GB 1302 or CORE-GP 1020.
  Not open to students with more than 24 MGMT-GB units.
  
  
  Equivalencies:
  
  MGMT-GB.3366 Power and Politics in Organiza
  Specializations:
  
  Leadership and Change Management
  
  Management

Marketing

• MKTG-GB.2128Consultative Selling (1.5)
  Course Description:
  
  The goal of Consultative Selling is to provide students with the knowledge and skills that entrepreneurs - and nearly all other business executives - need to win customers and grow their business. We will use the consultative selling model to understand the process of selling discovery of and alignment with customer's needs, presentations of solutions, overcoming objections, and gaining agreement. Rather than pigeonholing selling as "something done by those sales types," we look at it as providing solutions to customer's problems. Selling is unique in that everyone does it. In business, we sell our products, proposals, IPOs, projects, budgets, and anything else that someone else has to approve. In life we buy cars and houses (buying and selling are two sides of the same coin), interview for jobs, propose marriage, and many other things that someone else has to say OK to. In short, selling is a fundamental life skill. The course is primarily an interactive discussion including debates, case discussions, and many small group "skills drills" to apply the concepts and methods. In addition to learning the aspects of contemporary selling as it applies to their chosen careers, students will also gain a better appreciation of this important - and often misunderstood - aspect of an organization. The course is focused on professional business-to-business (B2B) sales issues and sales management. We frequently draw on our own experiences as consumers (B2C) as a basis for developing perspectives, insights, and understanding of B2B sales themes.

  Schedule for MKTG-GB.2128

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	In-Person	--Alternate Schedule-- MW 6:00 pm - 9:00 pm Sa 9:00 am - 4:00 pm Sa 9:00 am - 12:00 pm	01/03-01/10 01/06-01/06 01/13-01/13	Krawitz,J		2210

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.
  Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.
  Prerequisites: Part-time MBA and COR1-GB 2310.
  Not open to students with more than 24 MKTG-GB units.
  
  
  Equivalencies:
  
  MKTG-GB.2329 Entrep Selling
  Specializations:
  
  Brand Management
  
  Luxury Marketing
  
  Marketing

• MKTG-GB.2147Consumer Behavior (1.5)
  Course Description:
  
  We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also differ from each other. We buy different clothes, drive different cars, and eat at different restaurants. Even the same consumer can make different decisions depending on the situation. So how are we to construct coherent marketing strategies? In this class we examine why consumers behave the way that they do. We will explore our intuitions about our own behavior, learn about theories developed in marketing, psychology, and sociology, and use these theories to predict how consumers will respond to marketing actions. The goals of this class are to acquire knowledge of a) a framework for analyzing consumer behavior problems, b) relevant psychological and sociological theories, and c) methods for studying consumer behavior and learn to apply this knowledge to measure what consumers believe and want, predict how consumers will react to different marketing strategies, and solve real-world consumer behavior problems.

  Schedule for MKTG-GB.2147

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- MW 6:00 pm - 9:00 pm (O) Sa 9:00 am - 4:00 pm (O) Sa 9:00 am - 12:00 pm (O)	01/17-01/24 01/20-01/20 01/27-01/27	Mathur,P	Online	2211

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  Prerequisites: MBA student and COR1-GB 2310.
  Prerequisites: Focused MBA student and COR1-GB 2110.
  Not open to students with more than 24 MKTG-GB units.
  
  
  Equivalencies:
  
  MKTG-GB.2347 Consumer Behavior
  Specializations:
  
  Brand Management
  
  Luxury Marketing
  
  Marketing

• MKTG-GB.3150Marketing Planning & Strategy (1.5)
  Course Description:
  
  Approximately 95 percent of a brand manager's responsibilities involve the development execution, evaluation, and refinement of marketing plans. In this tremendously practical semester-long course, developed based on best practices at top marketing companies, students are guided through the entire marketing plan process. Teams then apply the learning to create comprehensive plans for "real" brands at "real" companies in the industry of their choice. The course covers the ins and outs of brand positioning, marketing plan, budget setting, pricing strategy development, and volume forecasting. Media plans and ads are created as well as consumer promotion, trade promotion, direct marketing, Internet marketing and viral/buzz marketing plans.

  Schedule for MKTG-GB.3150

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O)	01/16-01/25 01/21-01/21	Krentzman,S	Online	2236

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.
  Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.
  Prerequisites: Part-time MBA and COR1-GB 2310.
  Not open to students with more than 24 MKTG-GB units.
  
  
  Equivalencies:
  
  MKTG-GB.2350 Marketing Planning & Strategy
  
  MKTG-GB.3250 Marketing, Planning & Strategy
  Specializations:
  
  Brand Management
  
  Luxury Marketing
  
  Marketing

Operations Management

• OPMG-GB.2350Decision Models and Analytics (3)
  Course Description:
  
  The course builds on the technique of Linear Programming that we introduced in the core ops course. Decision Models is offered by various faculty members in the Operations department. You will learn how to model business problems and solve them in Excel. In addition, you will learn how to construct and solve optimization and simulation models. The Class is 100% focused on hands-on problem solving. More details available at https://sites.google.com/stern.nyu.edu/sterndma/home.

  Schedule for OPMG-GB.2350

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online		01/03-01/14		Online	2311

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  OPMG-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  OPMG-GB.2150 Decision Models & Analytics
  
  OPMG-GB.2250 Decision Models and Analytics
  Specializations:
  
  Business Analytics
  
  FinTech
  
  Financial Systems & Analytics
  
  Management
  
  Management of Technology & Operations
  
  Quantitative Finance
  
  Supply Chain Management & Global Sourcing
  
  Tech Product Management

Professional Responsibility

• COR2-GB.3101Professional Responsibility (1.5)
  Course Description:
  
  This course is designed to inspire you with a positive vision of what business can be, a realistic vision of what it often is, and a roadmap for how to navigate through the hazards and opportunities you will face in your career. Specifically: 1) You will learn about the types of traps that lure business professionals into ethical lapses and criminal behaviors. 2) You will learn enough moral psychology to understand how well-intentioned professionals can get lured into such traps. 3) You will learn conceptual frameworks that help you to navigate ethical gray zones with more confidence and better results. 4) You will learn what characterizes companies with positive ethical values, and why you are better off working for them, or creating them. 5) You may, if you choose, commit yourself to a standard of professional conduct that will help to make your work more fulfilling and honorable.

  Schedule for COR2-GB.3101

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O) Su 9:00 am - 1:00 pm (O)	01/04-01/11 01/07-01/07 01/14-01/14	Wiesenfeld,B	Online	1986
  W10	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O)	01/16-01/25 01/21-01/21	Buchanan,B	Online	2062
  W11	In-Person	FSaSu 9:00 am - 4:00 pm	01/19-01/21	Michaelson,C		2063
  W2	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O) Su 9:00 am - 1:00 pm (O)	01/04-01/11 01/07-01/07 01/14-01/14	Dewji,M	Online	1987
  W5	In-Person	FSaSu 9:00 am - 4:00 pm	01/12-01/14	Michaelson,C		1991
  W6	In-Person	FSaSu 9:00 am - 4:00 pm	02/02-02/04	Mullins,V		1992
  W7	Online	Su 9:00 am - 4:00 pm	01/21-02/04	Fraser,G	Online	1993
  W8	Online	--Alternate Schedule-- MW 6:00 pm - 9:00 pm (O) Sa 9:00 am - 4:00 pm (O) Sa 9:00 am - 12:00 pm (O)	01/17-01/24 01/20-01/20 01/27-01/27	Williams,K	Online	2056
  W9	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Su 9:00 am - 4:00 pm (O)	01/16-01/25 01/21-01/21	Brennan,M	Online	2057

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  • Equivalencies
  Equivalencies:
  
  BSPA-GB.3301 Ethical and Legal Challenges o
  
  COR2-GB.3111 Prof & Corp Social Resp
  
  COR2-GB.3151 Professional Responsibility

Technology

• TECH-GB.2147Databases for Business Analytics (1.5)
  Course Description:
  
  Databases are ubiquitous in all businesses and hold significant information about the business. Every data analysis and report typically starts with an SQL query, as SQL is the lingua franca of all database systems. Therefore, SQL is necessary for anyone who needs to analyze data as part of their job. Many tech companies consider the knowledge of SQL a prerequisite for all their analysts and managers. This database class is designed for absolute beginners and teaches students how databases are structured and how to write SQL queries that retrieve data from a database. The class is heavily hands-on, focusing on developing the necessary skills for writing SQL queries. We will cover the following topics: Basics of Entity-Relationship model, and the connection to databases USE, DESCRIBE queries, to understand the structure of a database Selection queries: *, column, column AS, DISTINCT, ORDER BY, LIMIT Filtering data using "where": Boolean conditions, IN, BETWEEN, LIKE Join queries: Inner and Outer joins, self-joins Aggregation queries: GROUP BY, SUM, AVG, MAX, MIN, etc Subqueries Window queries (if time allows) After this course, students will be able to navigate relational databases, issue queries against databases in an organization, and generate data that can be used for analyses and reports. This course is the first half of the traditional 3cr. version of Dealing with Data (TECH-GB 2346). Students who took TECH-GB 2346 should not take this course.

  Schedule for TECH-GB.2147

  Section	Instr Mode	Meeting Times	Dates	Instructor	Notes	Class Nbr
  W1	Online	--Alternate Schedule-- TR 6:00 pm - 9:00 pm (O) Sa 9:00 am - 12:00 pm (O)	01/16-01/25 01/20-01/27	Ipeirotis,P	Online	2289

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  • Pre/Co-requisite
  • Equivalencies
  • Specializations
  Pre/Corequisite:
  
  
  TECH-GB Departmental Max and Non-Stern
  
  
  Equivalencies:
  
  TECH-GB.2346 Dealing With Data
  
  TECH-GB.2146 Databases for Business Analy
  Specializations:
  
  Business Analytics
  
  FinTech
  
  Financial Systems & Analytics
  
  Management of Technology & Operations
  
  Tech Product Management