Spring 2024 Course Listing (Weekend - 2nd Half and Alternate Schedule Classes)

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Sample syllabi are posted to provide you with additional information for the course registration process and may not reflect the final versions of the courses. Content, schedule, requirements, assignments, etc. may change. Please do not use these samples as a basis for buying textbooks, scheduling, preparing assignments, etc.

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Management Communication

  • MCOM-GB.2105Business Communication (1.5)
    Course Description:

    This course supports your success as an effective communicator, innovator and business leader in an age that demands immediacy, authenticity, and transparency. Translating your ideas into successful initiatives requires a communication discipline with the capacity to connect with multiple audiences from diverse cultural, intellectual and professional backgrounds. Strategic Communication (formerly Business Communication) introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, and message construction and delivery. Written and oral presentation assignments derive from cases that focus on communication strategy. Students receive significant feedback and coaching to improve presentation and writing effectiveness. Students will also examine aligning an organization's message with its business strategy and stakeholder expectations to achieve and maintain a strong reputation.
    Schedule for MCOM-GB.2105
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S2 Online Su 1:00 pm - 4:00 pm 02/11-03/17 Suritz,M Will meet on 3 Sundays: 3 Sunday dates TBD 2362
    Pre/Corequisite:


    MCOM-GB Departmental Max and Non-Stern

    Equivalencies:

    COR1-GB.2105 Communication

    MCOM-GB.2100 Management Communication

    MCOM-GB.2136 Strategic Communication

Marketing

  • MKTG-GB.2365Brand Strategy (3)
    Course Description:

    Brand planners/strategists face many challenges including how to: 1. Create a comprehensive brand architecture that will provide strategic direction; 2. Generate motivating brand identities and value propositions for the key brands; 3. Develop brand-building programs; and 4. Leverage new technologies. The goal of this course is to provide concepts models methods and role models that will help address these challenges.
    Schedule for MKTG-GB.2365
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 1:00 pm - 4:00 pm 02/10-05/04 Eberhardt,J Online Saturdays 2228
    Pre/Corequisite:


    Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.
    Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.
    Prerequisites: Part-time MBA and COR1-GB 2310.
    Not open to students with more than 24 MKTG-GB units.

    Equivalencies:

    MKTG-GB.2165 Brand Strategy

    MKTG-GB.2266 Brand Strategy
    Specializations:

    Brand Management

    Luxury Marketing

    Marketing

Technology

  • TECH-GB.3336Data Science for Business: Managerial (3)
    Course Description:

    Businesses, governments, and individuals create massive collections of data as a by-product of their activity. Increasingly data is analyzed systematically to improve decision-making. In many cases automating analytical processes is necessary because of the volume of data and the speed with which data are generated. We will examine how data analytics technologies are used to improve decision-making. We will study the fundamental principles and techniques of mining data and we will examine real-world examples and cases to place data-mining techniques in context to improve your data-analytic thinking and to illustrate that proper application is as much an art as it is a science. In addition we will work hands on with data mining software. After taking this course you should: Approach business problems data analytically; Think carefully & systematically about whether & how data can improve business performance to make better-informed decisions; Be able to interact competently on business analytics topics; Know the fundamental principles of data science that are the basis for analytics processes algorithms & systems; Understand these well enough to work on data science projects and interact with everyone involved; Envision new opportunities; Have had hands-on experience mining data; Be prepared to follow up on ideas or opportunities that present themselves by performing pilot studies.
    Schedule for TECH-GB.3336
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 9:00 am - 12:00 pm 02/10-05/04 Reisz,C Online Saturdays 2299
    Pre/Corequisite:


    TECH-GB Departmental Max and Non-Stern

    Equivalencies:

    TECH-GB.2336 Data Science for Business: Tec
    Specializations:

    Brand Management

    Business Analytics

    Digital Marketing

    FinTech

    Financial Systems & Analytics

    Management of Technology & Operations

    Marketing

    Supply Chain Management & Global Sourcing

    Tech Product Management