Summer 2025 Course Listing (Online)

PRELIMINARY


Click on course number to view the course description.

Click on course section to view the course syllabus.

Sample syllabi are posted to provide you with additional information for the course registration process and may not reflect the final versions of the courses. Content, schedule, requirements, assignments, etc. may change. Please do not use these samples as a basis for buying textbooks, scheduling, preparing assignments, etc.

Core Courses

  • COR1-GB.1303Firms and Markets (3)
    Course Description:

    This course provides insight into how markets work. The first part of the course starts with the study of decision making by consumers and firms and concludes with a fundamental result in economics a set of conditions under which markets function efficiently. The second part of the course focuses on situations when for one reason or another markets don't work efficiently. The emphasis is on strategic behavior as modeled by game theory.
    Schedule for COR1-GB.1303
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    V1 Online TR 7:00 pm - 9:00 pm 07/01-08/07 Foudy,J Spring 2025 admits - Navy (O-M); Online This class will have additional asynchronous work each week. 1043
    Equivalencies:

    COR1-GB.1103 Economics

    COR1-GB.1113 Microeconomics

    COR1-GB.1104 Firms and Markets
  • COR1-GB.1306Financial Accounting and Reporting (3)
    Course Description:

    Accounting reports are an important means of communication with investors. This course focuses on the development analysis and use of these reports. It provides an understanding of what these reports contain, what assumptions and concepts accountants use to prepare them, and why they use those assumptions and concepts. The course uses simple examples to provide students with a clear understanding of accounting concepts. It stresses the ability to apply these concepts to real world cases which by their very nature are complex and ambiguous. In addition to text oriented materials, the classes also include cases so that students can discuss applications of basic concepts actual financial reports and articles from newspapers. In addition to traditional introductory topics, other topics may include mergers and acquisitions, purchase and pooling, free cash flow, and financial statement analysis.
    Schedule for COR1-GB.1306
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    V1 Online TR 7:00 pm - 9:00 pm 05/15-06/30 Hopkins,J Spring 2025 admits - Navy (O-M); Online This class will have additional asynchronous work each week. 1036
    Equivalencies:

    COR1-GB.2206 Accounting

    COR1-GB.2107 Financial Accounting 2
  • COR1-GB.2303The Global Economy (3)
    Course Description:

    We use the tools of international macroeconomics to explore the economic environment facing firms operating around the globe. Central issues include the role of economic policy and institutions in the performance of firms and nations economic indicators and forecasting employment and unemployment interest rates.
    Schedule for COR1-GB.2303
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    70 Online MW 7:00 pm - 9:00 pm 07/02-08/11 Foudy,J Online; This class will have additional asynchronous work each week. 1044
    Equivalencies:

    COR1-GB.2113 The Global Economy

    COR1-GB.2123 Global Business I

    COR1-GB.2125 Global Business II

    COR1-GB.2203 The Global Economy
  • COR1-GB.2310Marketing (3)
    Course Description:

    This course provides an overall view of marketing in a customer-driven firm focusing on essential marketing skills needed by successful managers in all business functions Topics include how individual and organizational consumers make decisions, segment markets, estimate the economic value of customers to the firm, position the firms offering effective marketing research, new product development and pricing strategies, communicate with consumers, estimate advertisings effectiveness, and manage relationships with sales force and distribution partners. The course also studies how firms must coordinate these different elements of the marketing mix to ensure that all marketing activities collectively forge a coherent strategy. The importance of combining qualitative and quantitative concepts in effective marketing analysis is also examined. The course uses a combination of lectures class discussions and case analysis Marketing is a core course and assumes no prior knowledge of marketing. However, there are certain concepts from Firms Markets that students should have mastered including price elasticity of demand, price discrimination, marginal cost, marginal revenue, efficient scale for production capacity, diminishing returns utility functions, and utility curves.
    Schedule for COR1-GB.2310
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    V1 Online TR 7:00 pm - 9:00 pm 05/15-06/26 Steckel,J Online; This class will have additional asynchronous work each week. 1065
    Equivalencies:

    COR1-GB.2110 Marketing
  • COR1-GB.2311Foundations of Finance (3)
    Course Description:

    This is a quantitative course introducing the fundamental principles of asset valuation within the framework of modern portfolio theory. The key analytical concepts are present value option, value risk-diversification and arbitrage. These tools are used to value stocks, bonds, options and other derivatives with applications to the structure of financial markets portfolio selection and risk management.
    Schedule for COR1-GB.2311
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    V1 Online TR 7:00 pm - 9:00 pm 07/01-08/07 Itzkowitz,J Online; This class will have additional asynchronous work each week. 1052
    Equivalencies:

    FINC-GB.2102 Corporate Finance

    FINC-GB.2242 Investments
  • COR1-GB.2314Operations Management (3)
    Course Description:

    This course serves as an introduction to operations viewed from the perspective of the general manager rather than from that of the operations specialist The coverage is very selective the course concentrates on a small number of themes from the areas of operations management and information technology that have emerged as the central building blocks of world-class operations It also presents a sample of key tools and techniques that have proven extremely useful The topics covered are equally relevant to the manufacturing and service sectors.
    Schedule for COR1-GB.2314
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online TR 7:00 pm - 9:00 pm 05/15-06/26 Jagabathula,S Online; This class will have additional asynchronous work each week. 1093
    Equivalencies:

    COR1-GB.2114 Operations

    COR1-GB.1114 Operations

Economics

  • ECON-GB.2360Sports Economics (3)
    Course Description:

    This course applies microeconomic theory and econometric analysis to sport and it explores some public policy issues that have arisen in the design of sports competitions. In addition it applies the tools of behavioral finance to sports betting markets. This is a unique opportunity to understand why there has been a recent explosion in economists looking both at the market of sports and using sports data to explain or to test theories about the wider business world. The course is divided into four main parts: The Structure of Sports Leagues, Labor Market Issues, College Sports and the Market for Sports Betting. By the end of the course students will be able to comment intelligently on the economic issues of sport which regularly appear in the news media and they will be able to offer insights into the parallels between betting on the ball game gambling at the ponies and purchasing stock in a favorite firm on the NYSE.
    Schedule for ECON-GB.2360
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online MW 7:00 pm - 9:00 pm 05/19-06/30 Bowmaker,S Online; This class will have additional asynchronous work each week. 1022
    Pre/Corequisite:


    Prerequisite: MBA student and COR1-GB1303 and COR1-GB 1305.
    Prerequisite: Focused MBA & COR1-GB 1103 and (COR1-GB 1105 or Co-Req: INTA-GB 2346).
    Not open to students with more than 24 ECON-GB units.

    Specializations:

    Economics

    Entertainment, Media & Technology

    Global Business

    Strategy

Finance

  • FINC-GB.2329Real Estate Primary Markets (3)
    Course Description:

    This course is designed for students who have little or no prior knowledge of real estate Different aspects of real estate analysis are covered including finance taxation appraisal investment analysis development and property management A central focus is on the risk and return elements in commercial real estate financing and on how to modify the principles of corporate finance and investment theory to fit the specialized needs of real estate analysis Topics include liquidity problems buyer or seller informational asymmetries and interrelatedness of financing and investment decisions The growing role of international considerations the importance of securitized instruments and the changing roles of brokers are considered
    Schedule for FINC-GB.2329
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    70 Online TR 7:00 pm - 9:00 pm 07/01-08/07 Bhasin,M 1153
    Pre/Corequisite:


    Pre-req: Full-time MBA, COR1-GB 2311. Co-requisite: FINC-GB 2302.
    Pre-req: Focused MBA and COR1-GB 2222.
    Pre-req: Part-time MBA, (COR1-GB 2311). Co-requisite: (FINC-GB 2302).
    Not open to students with 24 or more FINC-GB units.

    Equivalencies:

    FINC-GB.2129 Princpls Real Estate Finc

    FINC-GB.6039 Real Estate Primary Markets

    FINC-GB.6062 Applications in Entrepreneuria
    Specializations:

    Corporate Finance

    Finance

    Quantitative Finance

    Real Estate
  • FINC-GB.3331Valuation (3)
    Course Description:

    This is a class about valuation. It starts by laying the foundations of value and pricing, but the bulk of the class is spent on applications, rather than theory. It is about valuing small businesses and big ones, simple businesses and complex ones, young firms, and those in distress. It is about valuing individual assets, as well as portfolios, and it looks at valuation from every conceivable perspective, as an investor, a trader, a business owner, or a manager. It is about valuation in all its many forms and by the end of this class, you should be able to value just about anything that has a value and price just about everything else. 
    Schedule for FINC-GB.3331
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 11:00 am - 4:00 pm 07/12-08/16 Segram,H Online; This class will have additional asynchronous work each week. Saturdays 1160
    Pre/Corequisite:


    Pre-req: Full-time MBA, COR1-GB 2311. Co-requisite: FINC-GB 2302.
    Pre-req: Focused MBA and COR1-GB 2222.
    Pre-req: Part-time MBA, (COR1-GB 2311). Co-requisite: (FINC-GB 2302).
    Not open to students with 24 or more FINC-GB units.

    Specializations:

    Banking

    Corporate Finance

    Finance

    Financial Instruments & Markets

    Quantitative Finance
  • FINC-GB.3361Entrepreneurial Finance (3)
    Course Description:

    This course identifies and follows the wealth creation cycle that begins with company startups, passes through successive stages of various kinds of private equity financing, and ends with the harvesting of the created wealth through a sale or merger or initial public offering. Emphasis is placed on how entrepreneurial firms adapt financing and financial contracts to the information asymmetry problems the high degree of uncertainty and the conflicts of interest associated with startups.
    Schedule for FINC-GB.3361
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    70 Online MW 7:00 pm - 9:00 pm 07/02-08/11 Okun,G Online; This class will have additional asynchronous work each week. 1161
    Pre/Corequisite:


    Pre-req: Full-time MBA, COR1-GB 2311. Co-requisite: FINC-GB 2302.
    Pre-req: Focused MBA and COR1-GB 2222.
    Pre-req: Part-time MBA, (COR1-GB 2311). Co-requisite: (FINC-GB 2302).
    Not open to students with 24 or more FINC-GB units.

    Equivalencies:

    FINC-GB.3373 New Venture Financing

    FINC-GB.3173 Venture Capital Financing
    Specializations:

    Banking

    Corporate Finance

    Entrepreneurship and Innovation

    Finance

    Quantitative Finance

Management and Organizational Behavior

  • MGMT-GB.2164Advanced Topics in Negotiation: Corporate Deals, Decisions, and Diplomacy (1.5)
    Course Description:

    How do you negotiate with many parties? With Godzilla? With other organizations? High stakes? Multiple issues? How do you build a consensus everyone's committed to? How do you act as an agent with constituents and mandates? Deal with talks in the public eye? In short, how do you negotiate corporate life, where things are more challenging than simple one-on-one transactions? In this hands-on, practical continuation of Collaboration, Conflict & Negotiation (CCN), students do a series of increasingly difficult negotiation simulations that help them gain new tools and principles for dealing with the harder talks that happen in corporate life. Students learn to handle multi-party talks, ready for talks with a host of issues using a 'playcard' that gives them 'glance and go' guidance, and deal with highly intimidating counterparts, in part by learning to 'war game.' They also learn to resolve conflicts well even when they have too much responsibility and not enough authority, handle the complex diplomatic challenges of talks between groups and firms, and more. In a capstone simulation, students handle a complex, high-stakes, high-stress, deal on video and then, like athletes, review the tape to discover hidden weaknesses and strengths. CCN is the only pre-requisite. The course complements other Advanced Topics in Negotiation courses and Negotiating Complex Transactions with Executives & Lawyers, which can be taken concurrently or in any order.
    Schedule for MGMT-GB.2164
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online T 7:00 pm - 9:00 pm 05/20-06/24 Freeman,S Online; This class will have additional asynchronous work each week. 1099
    Pre/Corequisite:


    Prerequisites: Full-time MBA and MGMT-GB 2159.
    Prerequisites: Part-time MBA and (MGMT-GB 2159 or PADM-GP 4101).
    Not open to students with more than 24 MGMT-GB units.

    Specializations:

    Leadership and Change Management

    Management
  • MGMT-GB.2327Managing the Growing Company (3)
    Course Description:

    This course exposes students to the unique challenges of managing the growth of small businesses. It concentrates on building the company issues rather than start-up issues, although some cases and lectures explore start-up as well. Included are studies of family businesses that have acute growth issues because of succession and family dynamics. It is designed for students interested in understanding the opportunities and problems involved in the management or operation of their own business; and it is also aimed at students considering employment in a small or midsized firm. The differences between small firms and large organizations, management needs, practices, and financial resources are examined.
    Schedule for MGMT-GB.2327
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online MW 7:00 pm - 9:00 pm 05/19-06/30 Okun,G Online; This class will have additional asynchronous work each week. 1100
    Pre/Corequisite:


    Prereq:Full-time MBA &(COR1-GB.1302 or COR1-GB.1102) or Co-req:Full-time MBA & COR1-GB.2104
    Prereq: Focused MBA & (COR1-GB 1102 or COR1-GB 2101)
    Prereq: Part-time MBA & (COR1-GB 1302 or CORE-GP 1020).
    Not open to students with more than 24 MGMT-GB units.

    Equivalencies:

    MGMT-GB.2127 Managing Growing Companie

    MGMT-GB.2227 Managing Growing Companies
    Specializations:

    Entrepreneurship and Innovation

    Healthcare

    Leadership and Change Management

    Management

    Strategy
  • MGMT-GB.2353Managing Change (3)
    Course Description:

    Contemporary business environments contain challenges that demand an increasing pace, volume, and complexity of organizational changes. Most organizations, whether they are entrepreneurial start-ups or long-established Fortune 500 firms, find that they must change or wither. This course is geared toward deepening students' understanding of the challenges, techniques, and burdens associated with initiating and implementing major change in an organization. The objective is to prepare managers, or their consultants and advisers, to meet the challenges of organizational change successfully. As such, the course is especially useful for students who plan careers in management consulting, general management (whether in line or staff positions), and entrepreneurship or corporate venturing.
    Schedule for MGMT-GB.2353
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online TR 7:00 pm - 9:00 pm 05/15-06/26 Lechner,A Online; This class will have additional asynchronous work each week. 1101
    Pre/Corequisite:


    Prereq:Full-time MBA &(COR1-GB.1302 or COR1-GB.1102) or Co-req:Full-time MBA & COR1-GB.2104
    Prereq: Focused MBA & (COR1-GB 1102 or COR1-GB 2101)
    Prereq: Part-time MBA & (COR1-GB 1302 or CORE-GP 1020).
    Not open to students with more than 24 MGMT-GB units.

    Equivalencies:

    MGMT-GB.2253 Managing Change

    MGMT-GB.2153 Managing Change
    Specializations:

    Healthcare

    Leadership and Change Management

    Management

    Strategy
  • MGMT-GB.2363Leadership Models (3)
    Course Description:

    This course is meant for those who wish to better understand and further develop their innate potential and propensity to lead others. As you rise in your career, you will need multiple and often conflicting constituencies on board to follow your vision. But if you don't lead, others will not follow. This course will help you toward honing some of the essential self-reflective skills you need to give form and substance to such vision. It will also be of value to those who wish to have a broad intellectual understanding of the context of leading and the content of leadership.
    Schedule for MGMT-GB.2363
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 11:00 am - 4:00 pm 07/12-08/16 R.,K Saturdays; Online; This class will have additional asynchronous work each week. 1106
    Pre/Corequisite:


    Prerequisites: Full-time MBA & COR1-GB 1302 or COR1-GB.1102.
    Prerequisites: Focused MBA & COR1-GB 1102.
    Prerequisites: Part-time MBA & COR1-GB 1302 or CORE-GP 1020.
    Not open to students with more than 24 MGMT-GB units.

    Equivalencies:

    MGMT-GB.2263 Leadership Models
    Specializations:

    Leadership and Change Management

    Management
  • MGMT-GB.2370Strategic Design (3)
    Course Description:

    This course develops student skills at diagnosing organizations and developing prescriptions to improve their effectiveness. It is appropriate for those interested in organizational performance from a managerial or external perspective, e.g. management consultants, investment bankers, and financial analysts. It examines organizations' attempts to adapt as open systems in a competitive environment. We consider the major factors influencing organization design, e.g. strategy, environment, and technology. Then we analyze the major internal processes affecting organizational performance, e.g. control systems, politics, and conflict. Next, we probe how organizations can improve their ability to adapt in increasingly dynamic environments. The course includes domestic and international examples. The main learning methods are case analyses and a study of the organizations of the central competitors in an industry or industries that the class chooses. Particular emphasis is placed on organizational-level problems facing senior management.
    Schedule for MGMT-GB.2370
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online TR 7:00 pm - 9:00 pm 05/15-06/26 R.,K Online; This class will have additional asynchronous work each week. 1120
    70 Online MW 7:00 pm - 9:00 pm 07/02-08/11 R.,K Online; This class will have additional asynchronous work each week. 1107
    Pre/Corequisite:


    Co-req: Full-time MBA & (COR1-GB.2103 & 2104).
    Prereq: Focused MBA & COR1-GB 2101.
    Prereq: Part-time MBA & COR1-GB 2103 & COR1-GB 2104 and (COR1-GB 1302 or CORE-GP 1020).
    Not open to students with more than 24 MGMT-GB units.

    Specializations:

    Leadership and Change Management

    Management

    Strategy
  • MGMT-GB.3159Leading in the Age of AI (1.5)
    Course Description:

    We're at a new age, an age where artificial intelligence is becoming the most influential General Purpose Technology, a technology that once arrived, is poised to morph all aspects of our lives, irreversibly. Artificial Intelligence (AI) rapidly moves into the mainstream, supported by emerging capabilities in cloud and quantum computing, big data, open source software, and ML algorithms to name a few key forces. AI is already demonstrating capabilities that generate greater efficiencies, precision, and personalization, and at times, greater creative output than humans. And with this growing capacity, there grow questions regarding the business value of AI, the societal implications of deploying this technology, and of course, new and intriguing ethical considerations. This course will introduce you to some of the major disruptive Artificial Intelligence developments, concepts, and considerations, and will address the future of work questions as we lead and evolve/sustain AI-enabled businesses.
    Schedule for MGMT-GB.3159
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online MW 7:00 pm - 9:00 pm 05/19-06/30 Lechner,A Online; This class will have additional asynchronous work each week. 1102
    Pre/Corequisite:


    MGMT-GB Departmental Max and Non-Stern

    Specializations:

    Leadership and Change Management

    Management
  • MGMT-GB.3366Power and Politics in Organizations (3)
    Course Description:

    This course considers the way political processes and power structures influence decisions and choices made within and by organizations. It analyzes the sources, distribution, and use of influence in relation to resource allocation, organizational change and performance management succession, procedural justice, policy formulation, and social movements within organizations. It develops skills in diagnosing and using power and politics in organizational settings. A basic assumption underlying the course is that managers need well-developed skills in acquiring and exercising power to be effective. The course is designed to (1) improve students' capacity to diagnose organizational issues in terms of their political dimensions and (2) enhance their effectiveness in their jobs and careers as a result of that improved capacity.
    Schedule for MGMT-GB.3366
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 11:00 am - 4:00 pm 05/17-06/28 R.,K Saturdays; Online; This class will have additional asynchronous work each week. 1104
    Pre/Corequisite:


    Co-requisites: Full-time MBA & COR1-GB 1302 or COR1-GB.1102.
    Co-requisites: Focused MBA & COR1-GB 1102.
    Co-requisites: Part-time MBA & COR1-GB 1302 or CORE-GP 1020.
    Not open to students with more than 24 MGMT-GB units.

    Equivalencies:

    MGMT-GB.3165 Power and Professional Influen
    Specializations:

    Leadership and Change Management

    Management

    Tech Product Management

Marketing

  • MKTG-GB.2150Social Media & Mobile Technologies (1.5)
    Course Description:

    This course is designed to provide managers with a framework for understanding and succeeding in the social media space. The course covers trends in the industry and foundational pieces including but not limited to: social business, social features analytics, sustainability. In this course you will learn the basic concepts, terms, and principles that apply to the social media industry, analyze the activities of the leading social media companies and applications through articles, case studies, and lectures to become familiar with key strategic issues across all the social media sectors and gain an understanding of and appreciation for the challenges involved in managing social media products. The final project is designed to give you an opportunity to use multiple perspectives to improve a company's social media strategy or social business culture.
    Schedule for MKTG-GB.2150
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    70 Online W 7:00 pm - 9:00 pm 07/02-08/06 Cohen,L Online; This class will have additional asynchronous work each week. 1072
    Pre/Corequisite:


    Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.
    Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.
    Prerequisites: Part-time MBA and COR1-GB 2310.
    Not open to students with more than 24 MKTG-GB units.

    Equivalencies:

    TECH-GB.3335 Electronic Communities

    MKTG-GB.2250 Social Media & Mobile Tech
    Specializations:

    Brand Management

    Digital Marketing

    Entertainment, Media & Technology

    Marketing
  • MKTG-GB.2344Data Driven Decision Making: Managerial (3)
    Course Description:

    The specific objectives of this course are to: 1. Help you understand how analytical techniques and statistical models can help enhance decision making by converting data to information and insights for decision-making; 2. Provide intuition for data-driven decision making by using practical examples from a wide spectrum of fields; 3. Provide insight into how to choose and use the most effective statistical tool based on the problem at hand; 4. Provide you with a software tool kit that will enable you to apply statistical models to real decision problems; 5. Most importantly, remove any fear of data analysis and increase your comfort level with analyzing databases most commonly used in the business world.
    Schedule for MKTG-GB.2344
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    60 Online MW 7:00 pm - 9:00 pm 05/19-06/30 Singh,V Online; This class will have additional asynchronous work each week. 1069
    Pre/Corequisite:


    Prerequisite: MBA Student and COR1-GB 1305.
    Prerequisite: Focused MBA and (COR1-GB 1105 or Co-Requisite TECH-2346).
    Not open to students with more than 24 MKTG-GB units.

    Equivalencies:

    MKTG-GB.2154 Marketing Engineering

    MKTG-GB.2354 Data-Driven Decision Making: T
    Specializations:

    Brand Management

    Business Analytics

    Digital Marketing

    Management

    Management of Technology & Operations

    Marketing

    Tech Product Management
  • MKTG-GB.2350Marketing Planning & Strategy (3)
    Course Description:

    Developing business and marketing strategies and tactics is a fundamental skill required of all business professionals. That is why Stern offers many courses to assist you in these areas. Business and marketing plan documents drive companies. If you specialize in marketing, finance, strategy, general management, or entrepreneurship, you will need to lead or help develop a business/marketing plan. This course aims to consolidate your learning from other Stern MBA courses to develop that material into a cohesive and actionable Business / Marketing Plan and get the plan approved in the Boardroom.
    Schedule for MKTG-GB.2350
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    70 Online TR 7:00 pm - 9:00 pm 07/01-08/07 Krentzman,S Online; This class will have additional asynchronous work each week. 1074
    Pre/Corequisite:


    Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.
    Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.
    Prerequisites: Part-time MBA and COR1-GB 2310.
    Not open to students with more than 24 MKTG-GB units.

    Equivalencies:

    MKTG-GB.3150 Marketing Planning & Strategy

    MKTG-GB.3250 Marketing, Planning & Strategy
    Specializations:

    Brand Management

    Luxury Marketing

    Marketing

Technology

  • TECH-GB.2318Digital Strategy (3)
    Course Description:

    The course explores the role of information technology IT in corporate strategy with specific attention paid to the Internet Different Internet business models are identified and are used to explain competitive practices Cases and lectures illustrate how technology is used to gain and sustain a competitive advantage The course also describes different Internet technology infrastructures and identifies issues in managing a firm's technology as a strategic asset
    Schedule for TECH-GB.2318
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    70 Online MW 7:00 pm - 9:00 pm 07/02-08/11 Su,N 1164
    Pre/Corequisite:


    TECH-GB Departmental Max and Non-Stern

    Equivalencies:

    MGMT-GB.3332 Info Tech & Strat Mgmt

    TECH-GB.2218 Digital Strategy
    Specializations:

    Digital Marketing

    Entertainment, Media & Technology

    FinTech

    Management of Technology & Operations

    Strategy

    Supply Chain Management & Global Sourcing

    Tech Product Management