Core Courses

  • COR1-GB.2310Marketing (3)
    Course Description:

    This course provides an overall view of marketing in a customer-driven firm focusing on essential marketing skills needed by successful managers in all business functions Topics include how individual and organizational consumers make decisions, segment markets, estimate the economic value of customers to the firm, position the firms offering effective marketing research, new product development and pricing strategies, communicate with consumers, estimate advertisings effectiveness, and manage relationships with sales force and distribution partners. The course also studies how firms must coordinate these different elements of the marketing mix to ensure that all marketing activities collectively forge a coherent strategy. The importance of combining qualitative and quantitative concepts in effective marketing analysis is also examined. The course uses a combination of lectures class discussions and case analysis Marketing is a core course and assumes no prior knowledge of marketing. However, there are certain concepts from Firms Markets that students should have mastered including price elasticity of demand, price discrimination, marginal cost, marginal revenue, efficient scale for production capacity, diminishing returns utility functions, and utility curves.
    Schedule for COR1-GB.2310
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 In-Person Sa 9:00 am - 4:00 pm 07/12-08/16 Serdari,T Fall 2024 & Spring 2025 Weekend admits Saturdays 1064
    Equivalencies:

    COR1-GB.2110 Marketing
  • COR1-GB.2311Foundations of Finance (3)
    Course Description:

    This is a quantitative course introducing the fundamental principles of asset valuation within the framework of modern portfolio theory. The key analytical concepts are present value option, value risk-diversification and arbitrage. These tools are used to value stocks, bonds, options and other derivatives with applications to the structure of financial markets portfolio selection and risk management.
    Schedule for COR1-GB.2311
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 In-Person Sa 9:00 am - 4:00 pm 05/17-06/28 Segram,H Fall 2024 & Spring 2025 Weekend admits Saturdays 1049
    Equivalencies:

    FINC-GB.2102 Corporate Finance

    FINC-GB.2242 Investments

Finance

  • FINC-GB.3129Behavioral and Experimental Finance (1.5)
    Course Description:

    Finance theory has long relied on a descriptively sparse model of behavior based on the premise that investors and managers are rational Another critical assumption is that misjudgments by investors and managers are penalized swiftly in competitive markets In recent years both assumptions have been questioned as the standard model fails to account for various aspects of actual markets Behavioral finance which allows that investors and managers are not always rational and may make systematic errors of judgment that affect market prices has emerged as a credible alternative to the standard model This course provides an exposition of the insights and implications of behavioral finance theory showing how it can explain otherwise puzzling features of asset prices and corporate finance Notwithstanding the inroads of the new theory the standard model retains strong support amongst many academics practitioners who make criticisms of behavioral finance that deserve serious consideration An important challenge that we will address in this course is identifying the respective domains of each perspective and whether there are tradable opportunities
    Schedule for FINC-GB.3129
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 In-Person Sa 10:00 am - 5:00 pm 05/17-06/28 D'Souza,I 1154
    Pre/Corequisite:


    Prerequisite: Full-time MBA Student and COR1-GB 2311.
    Prerequisite: Focused MBA Student and COR1-GB 2222.
    Prerequisite: Part-time MBA Student and COR1-GB 2311 or COR1-GB 2302.
    Not open to students with 24 or more FINC-GB units.

    Equivalencies:

    FINC-GB.3329 Behavioral Finance
    Specializations:

    Banking

    Corporate Finance

    Economics

    Finance

    Financial Instruments & Markets

    Quantitative Finance
  • FINC-GB.3180Topics in Cryptocurrency Investing (1.5)
    Course Description:

    A cryptocurrency is an emerging asset class representing the intersection of disruptive early stage technology, liquid capital markets and new use cases and business models. This class focuses on understanding the investment implications of the cryptocurrencies being created at this intersection point. As of December 2017, over 1000 tokens were listed on exchanges throughout the world with Bitcoin and Ether being the two largest in market capitalization terms. The total capitalization of cryptocurrencies expanded by more than a factor of 10 in 2017. This in turn has led to expanded media coverage and debate concerning cryptocurrency's role and value to society. The academic objectives of this course are threefold. (1) To explore the fundamental aspects of cryptocurrencies and the liquid markets they operate in (2) To test select psychological biases/heuristics associated with these cryptocurrencies and the regulatory dynamics overlaid on it and (3) To discuss practical implications of investing in these cryptocurrencies from limits to arbitrage to portfolio impacts across a range of asset classes.
    Schedule for FINC-GB.3180
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 In-Person Su 10:00 am - 5:00 pm 05/18-06/29 D'Souza,I Sunday 1156
    Pre/Corequisite:


    Prerequisite: Full-time MBA Student and COR1-GB 2311.
    Prerequisite: Focused MBA Student and COR1-GB 2222.
    Prerequisite: Part-time MBA Student and COR1-GB 2311 or COR1-GB 2302.
    Not open to students with 24 or more FINC-GB units.

    Specializations:

    FinTech

    Finance

    Financial Instruments & Markets

    Quantitative Finance
  • FINC-GB.3331Valuation (3)
    Course Description:

    This is a class about valuation. It starts by laying the foundations of value and pricing, but the bulk of the class is spent on applications, rather than theory. It is about valuing small businesses and big ones, simple businesses and complex ones, young firms, and those in distress. It is about valuing individual assets, as well as portfolios, and it looks at valuation from every conceivable perspective, as an investor, a trader, a business owner, or a manager. It is about valuation in all its many forms and by the end of this class, you should be able to value just about anything that has a value and price just about everything else. 
    Schedule for FINC-GB.3331
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 11:00 am - 4:00 pm 07/12-08/16 Segram,H Online; This class will have additional asynchronous work each week. Saturdays 1160
    Pre/Corequisite:


    Pre-req: Full-time MBA, COR1-GB 2311. Co-requisite: FINC-GB 2302.
    Pre-req: Focused MBA and COR1-GB 2222.
    Pre-req: Part-time MBA, (COR1-GB 2311). Co-requisite: (FINC-GB 2302).
    Not open to students with 24 or more FINC-GB units.

    Specializations:

    Banking

    Corporate Finance

    Finance

    Financial Instruments & Markets

    Quantitative Finance

Management and Organizational Behavior

  • MGMT-GB.2363Leadership Models (3)
    Course Description:

    This course is meant for those who wish to better understand and further develop their innate potential and propensity to lead others. As you rise in your career, you will need multiple and often conflicting constituencies on board to follow your vision. But if you don't lead, others will not follow. This course will help you toward honing some of the essential self-reflective skills you need to give form and substance to such vision. It will also be of value to those who wish to have a broad intellectual understanding of the context of leading and the content of leadership.
    Schedule for MGMT-GB.2363
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 11:00 am - 4:00 pm 07/12-08/16 R.,K Saturdays; Online; This class will have additional asynchronous work each week. 1106
    Pre/Corequisite:


    Prerequisites: Full-time MBA & COR1-GB 1302 or COR1-GB.1102.
    Prerequisites: Focused MBA & COR1-GB 1102.
    Prerequisites: Part-time MBA & COR1-GB 1302 or CORE-GP 1020.
    Not open to students with more than 24 MGMT-GB units.

    Equivalencies:

    MGMT-GB.2263 Leadership Models
    Specializations:

    Leadership and Change Management

    Management
  • MGMT-GB.3366Power and Politics in Organizations (3)
    Course Description:

    This course considers the way political processes and power structures influence decisions and choices made within and by organizations. It analyzes the sources, distribution, and use of influence in relation to resource allocation, organizational change and performance management succession, procedural justice, policy formulation, and social movements within organizations. It develops skills in diagnosing and using power and politics in organizational settings. A basic assumption underlying the course is that managers need well-developed skills in acquiring and exercising power to be effective. The course is designed to (1) improve students' capacity to diagnose organizational issues in terms of their political dimensions and (2) enhance their effectiveness in their jobs and careers as a result of that improved capacity.
    Schedule for MGMT-GB.3366
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 Online Sa 11:00 am - 4:00 pm 05/17-06/28 R.,K Saturdays; Online; This class will have additional asynchronous work each week. 1104
    Pre/Corequisite:


    Co-requisites: Full-time MBA & COR1-GB 1302 or COR1-GB.1102.
    Co-requisites: Focused MBA & COR1-GB 1102.
    Co-requisites: Part-time MBA & COR1-GB 1302 or CORE-GP 1020.
    Not open to students with more than 24 MGMT-GB units.

    Equivalencies:

    MGMT-GB.3165 Power and Professional Influen
    Specializations:

    Leadership and Change Management

    Management

    Tech Product Management

Marketing

  • MKTG-GB.2167Storytelling in Business (1.5)
    Course Description:

    Managers, leaders, and entrepreneurs have always used stories to improve their communication with employees, investors, clients, consumers, journalists, and regulators. However, in recent years the role of storytelling in businesses has become even more critical. In a sense, today it is one of the most important tools at the disposal of managers, leaders, and entrepreneurs. In this course we will understand (1) what a story is, (2) how it works, and (3) how to use it. We will illustrate how stories can be used to communicate and convince, how they create meaning and motivation among employees, how they build organizational culture, how they design brand identity, how they attract investors, and how they help each of us develop and advance his career. The course is suitable for a wide audience as reflected by its main takeaways. It aims to improve participants' ability to (1) build strong brands, and (2) attract consumers and strengthen their loyalty. It also has some non-marketing benefits including (3) drawing investors, (4) communicating and persuading effectively,(5) stimulating employees' motivation and commitment, and (6) shifting organizational culture in the desired direction.
    Schedule for MKTG-GB.2167
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 In-Person Sa 10:00 am - 5:00 pm 07/12-07/26 Shachar,R 3 Saturdays: 1073
    Pre/Corequisite:


    Prerequisites: MBA student and COR1-GB 2310.
    Prerequisites: Focused MBA student and COR1-GB 2110.
    Not open to students with more than 24 MKTG-GB units.

    Specializations:

    Marketing
  • MKTG-GB.2347Consumer Behavior (3)
    Course Description:

    This course studies the consumer as a decision maker. It examines social and psychological influences on purchasing decisions, emphasizing their implications for marketing strategy. Topics include the consumer as a decision maker; motivation attitudes and their effect on behavior information processing, consumer risk, and demographic, social, and cultural influences on purchasing behavior. Applications to advertising product and segmentation strategies as well as Web-based applications of consumer behavior are highlighted.
    Schedule for MKTG-GB.2347
    Section Instr Mode Meeting Times Dates Instructor Notes Class Nbr
    S1 In-Person Sa 9:00 am - 4:00 pm 05/17-06/28 Sellier,A Saturdays 1070
    Pre/Corequisite:


    MKTG-GB Departmental Max or Non-Stern

    Equivalencies:

    MKTG-GB.2147 Consumer Behavior
    Specializations:

    Brand Management

    Luxury Marketing

    Marketing